the new darling of digital marketing: how online red envelopes subvert the traditional promotion mode

In today's information explosion, consumers' attention is becoming more and more distracted. The traditional way of pushing and distributing leaflets or paper coupons has long been unable to meet the brand's communication demands. Instead, it is more attractive and easy to share the spread of " online red envelope ", this set of entertainment and practicality in one of the marketing means is quietly changing the entire business ecological pattern.

compared with the previous form of offline fixed-point discount coupons, now only a two-dimensional code or a small program link can enable thousands of potential customers to instantly obtain welfare notices and exchange rights and interests by clicking on them, thus greatly reducing the contact threshold and expanding the coverage. In addition, the forwarding mechanism based on the circle of friends can also encourage more unfamiliar relationship chains to join it to form an exponential communication trend, which virtually enhances the popularity and social awareness of the enterprise.

The Secret Weapon of Efficient Customer Acquisition: Analysis of the Core Advantages of Online Red Envelope

behind a seemingly simple red envelope, there is a strong user guidance ability and efficient realization potential. the red envelope system with natural social genes can not only encourage the existing audience to actively invite friends to help them get more rewards, but also feed back merchants to attract more fresh blood and inject it into the ecosystem to achieve a win-win situation.

from the perspective of specific results, relevant research points out that the success rate of short-term sprint pull-up by electronic red envelope is far higher than that of regular mail push or other static advertisement delivery, which is at least twice the efficiency value, especially at important time nodes such as the double eleven and double twelve Spring Festival reunion season. More importantly, these services are often integrated into a mature CMS platform and can be put into use at almost zero development cost to significantly reduce the financial pressure on small and medium-sized enterprises.

actual combat strategy | master three scene application skills to activate user activity

if you want to really give full play to the value of online red envelopes, you must flexibly switch different usage situations according to local conditions so that each investment can generate the maximum rate of return. for example, every mid-autumn festival, national day, new year, and new year, major shopping malls have launched limited edition cash gift bags to match the full reduction rule to encourage buyers to place orders in advance to lock in the sales peak.

for the newly launched new products, users can continuously sign in and clock in to collect points in exchange for exclusive trial qualification by setting ladder tasks to cultivate long-term loyalty. at the same time, activities such as launching a question-and-answer lottery around specific topics can also help to consolidate fan stickiness and prevent the risk of loss and increase the probability of re-purchase.

Fun and Practical: Building an Immersive User Engagement Experience

In addition to functionality, emotional value also determines the success of an online interaction